Moments to share AW2024

Date08.08.24
SubjectNews, Studio Sagaform
Moments to share AW2024
As we step into autumn and winter, the moments we share become even more precious, as they linger in our memories. In this autumn collection, we invite you to prepare for the approaching darkness by creating daily moments to share and remember.
Welcome to a new season with us at Sagaform - where every moment shared is a moment cherished.

Embrace autumn and winter with Sagaform.

As we step into autumn and winter, embracing the moments to share become even more precious as they are the ones that linger in our memories for a long time.


In this collection we invite you to prepare for the encroaching darkness by creating daily moments to share. Whether it’s getting mesmerized by a winter’s tale, enjoying your neighbour’s passionate baking or engaging in a heartfelt conversation about the latest romcom, there’s always an opportunity to share warmth and humanity, to show that you care.   


Our decoration is a blend of the old, the new and the cherished traditions unearthed from forgotten corners of our cupboards. From handcrafted ornaments to skillfully embroidered napkins, every piece is carefully chosen to give your home a personal touch, transforming it into a haven where memories are made and cherished.


Sustainability is the heart of our design philosophy, from recycled materials to timeless products designed to last over generations. Every item in our assortment is made with a commitment to minimize our environmental footprint. Glass, cork, recycled cotton, PET and steel are just a few of the materials that emphasize our dedication to create products that withstand the test of time.


As the days become shorter and the air crisp and clear, we let autumn’s rich nuances fill your home with warmth, vitality and the attractive essence of our collection where every piece enlivens the season in colours from deep inviting shades of red to earthy tones inspired by nature.


Welcome to a new season with us at Sagaform - where every moment shared is a moment cherished. Join us as we celebrate the beauty of togetherness and create memories that will last a lifetime.





Whether it’s getting mesmerized by a winter’s tale, enjoying your neighbour’s passionate baking or engaging in a heartfelt conversation about the latest romcom, there’s always an opportunity to share warmth and humanity, to show that you care.
This autumn’s collection is a blend of the old and the new, with a clear foundation in cherished traditions discovered in forgotten corners of our cupboards. From handcrafted details to skilled craftsmanship, each product is carefully selected to add a personal touch to your home, aiming to transform it into a sanctuary where memories are created and valued.
With the Inka mug, we aimed to create a smooth, perfectly sized, and stackable cup in a range of natural, soft colours. Ideal for everyday life and the workplace, the mug features a rounded base that provides a soft silhouette, contrasted by a robust rim with Sagaform’s signature stripe. Now also available with a handle and a matching jug.
Sustainability is the heart of our design philosophy, from recycled materials to timeless products designed to last over generations. Every item in our assortment is made with a commitment to minimize our environmental footprint. Glass, cork, recycled cotton, PET and steel are just a few of the materials that emphasize our dedication to create products that withstand the test of time.
Active outdoor living is close to Sagaform’s heart, and this season we present new items designed to be used across generations in the woods and fields. City in rPET, Loke, and Nils are introduced in new colours that will quickly become essential additions to the collection.

For over 20 years, we at Sagaform have been creating timeless classic products. Items that are easy to love and easy to give.


Embracing and cherishing traditions and moments to share is deeply ingrained in Sagaform’s DNA. Just like our love for Scandinavian design, Nordic nature, and creating products that offer both stylish design and excellent functionality.